Career Summary

Reno Orthopedic Center      August 2024-Present

Marketing Website Coordinator

  • Design and execute email marketing campaigns to communicate with patients.
  • Analyze email campaign performance metrics (open rates, click-through rates) and optimize future campaigns.
  • Lead the creation and distribution of internal newsletters, announcements, and other communications to keep employees informed and connected.
  • Manage and curate content for social media accounts (e.g., Facebook, LinkedIn, Instagram).
  • Monitor social media interactions, respond to comments, and engage with followers to build community.
  • Conduct research to gather insights on target audiences, market trends, and competitors.
  • Assist in organizing promotional events, seminars, other.
  • Assist in managing the marketing budget, ensuring resources are allocated effectively to various campaigns and initiatives.
  • Oversee updates and maintenance of the company website, ensuring content is current and relevant.

Bridgerland SHRM (Freelance)       January 2024-Present

Website/Social Media Manager

  • Regularly updated and managed website content, ensuring accuracy and relevance.
  • Published engaging articles, blog posts, and multimedia content to enhance user engagement.
  • Implemented website design changes and improvements to enhance user experience.
  • Utilized analytics tools to monitor website traffic, user behavior, and key performance indicators.
  • Create engaging and relevant content for various social media platforms.
  • Foster and grow online communities by actively engaging with followers.
  • Respond to comments, messages, and mentions in a timely and professional manner.
  • Use social media analytics tools to track and analyze key performance metrics.
  • Prepare regular reports on social media performance and provide insights for improvement.

State Farm Reno / Northern Nevada Premier Lending                                Reno, Nevada, April 2022- August 2024

Marketing Manager/ Producer

  • Oversee the execution of marketing campaigns across various channels including social media and paid ads.
  • Develop and implement effective marketing strategies to increase brand awareness and drive revenue growth.
  • Managed two different social media accounts, generated organic post with over 500% growth.
  • Directed outreach for both companies within job and coordinated relationships.
  • Created different advertisements to promote both companies and generate leads.
  • Cold calling and outreach to generate organic leads and close sales with clients.

Sweat Reno                                                                                                        Fall/Winter Season 2022

Social Media Manager

  • Managed social media content and coordinated with team to implement marketing strategies.
  • Promoted the brand and supervised the outreach for the brand to successfully meet deadlines and generate interest.
  • Encouraged organic growth on Instagram, 50% follower growth over 3 months.

CarMax                                                                                     Reno, Nevada, March 2021- April 2022

Business Office Associate

  • Complete administrative tasks to support all store departments.
  • Communicate effectively with customers and business partners.
  • Opening and closing the business office, conduct financial transactions, developed paperwork with high attention to detail.

YouBeeYou                                                                               Dayton,Nevada Fall/Winter Contract 2020-2021         

Social Media Manager

  • Managed social media content and coordinated with team to implement marketing strategies.
  • Promoted the brand and supervised the outreach for the brand to successfully meet deadlines and generate interest.
  • Encouraged organic growth on Instagram, 50% follower growth over 3 months.

Lynda is always available for side collaborations and talks worldwide. If you want to chat about marketing, collaboration, don’t hesitate in reaching out.

lyndazaratep@charter.net (775) 671-2525