Lynda Zarate
Experience
Reno Orthopedic Center August 2024-Present
Marketing Website Coordinator
- Design and execute email marketing campaigns to communicate with patients.
- Analyze email campaign performance metrics (open rates, click-through rates) and optimize future campaigns.
- Lead the creation and distribution of internal newsletters, announcements, and other communications to keep employees informed and connected.
- Manage and curate content for social media accounts (e.g., Facebook, LinkedIn, Instagram).
- Monitor social media interactions, respond to comments, and engage with followers to build community.
- Conduct research to gather insights on target audiences, market trends, and competitors.
- Assist in organizing promotional events, seminars, other.
- Assist in managing the marketing budget, ensuring resources are allocated effectively to various campaigns and initiatives.
- Oversee updates and maintenance of the company website, ensuring content is current and relevant.
Bridgerland SHRM (Freelance) January 2024-Present
Website/Social Media Manager
- Regularly updated and managed website content, ensuring accuracy and relevance.
- Published engaging articles, blog posts, and multimedia content to enhance user engagement.
- Implemented website design changes and improvements to enhance user experience.
- Utilized analytics tools to monitor website traffic, user behavior, and key performance indicators.
- Create engaging and relevant content for various social media platforms.
- Foster and grow online communities by actively engaging with followers.
- Respond to comments, messages, and mentions in a timely and professional manner.
- Use social media analytics tools to track and analyze key performance metrics.
- Prepare regular reports on social media performance and provide insights for improvement.
State Farm Reno / Northern Nevada Premier Lending Reno, Nevada, April 2022- August 2024
Marketing Manager/ Producer
- Oversee the execution of marketing campaigns across various channels including social media and paid ads.
- Develop and implement effective marketing strategies to increase brand awareness and drive revenue growth.
- Managed two different social media accounts, generated organic post with over 500% growth.
- Directed outreach for both companies within job and coordinated relationships.
- Created different advertisements to promote both companies and generate leads.
- Cold calling and outreach to generate organic leads and close sales with clients.
Sweat Reno Fall/Winter Season 2022
Social Media Manager
- Managed social media content and coordinated with team to implement marketing strategies.
- Promoted the brand and supervised the outreach for the brand to successfully meet deadlines and generate interest.
- Encouraged organic growth on Instagram, 50% follower growth over 3 months.
CarMax Reno, Nevada, March 2021- April 2022
Business Office Associate
- Complete administrative tasks to support all store departments.
- Communicate effectively with customers and business partners.
- Opening and closing the business office, conduct financial transactions, developed paperwork with high attention to detail.
YouBeeYou Dayton,Nevada Fall/Winter Contract 2020-2021
Social Media Manager
- Managed social media content and coordinated with team to implement marketing strategies.
- Promoted the brand and supervised the outreach for the brand to successfully meet deadlines and generate interest.
- Encouraged organic growth on Instagram, 50% follower growth over 3 months.
Contact
Lynda is always available for side collaborations and talks worldwide. If you want to chat about marketing, collaboration, don’t hesitate in reaching out.
lyndazaratep@charter.net (775) 671-2525